西誠(chéng)LOGO的定義
The definition of the logo of Xicheng
一、LOGO設(shè)計(jì)
1. LOGO Design
LOGO是企業(yè)最基本的標(biāo)志,它能夠代表企業(yè)的形象、文化和理念。一個(gè)好的LOGO應(yīng)該簡(jiǎn)單,看到圖案就能讓人聯(lián)想到企業(yè),所以圖案的專有性、易于識(shí)別并能讓人很快記住就顯得十分重要。下圖展示的標(biāo)志,是沿用原有標(biāo)志設(shè)計(jì)思路加以優(yōu)化而來(lái),寓意為:
A、圖案由“西誠(chéng)”讀音“XICHENG”中首字母“X”和“C”重疊而成。
B、標(biāo)志外形設(shè)計(jì)引入汽車電子線路、加熱模塊元素,表示公司從事的是汽車電子控制、熱管理系統(tǒng)。
C、標(biāo)志像兩個(gè)緊密相扣的組件,寓意公司團(tuán)隊(duì)精神:高度配合、通力協(xié)作、互相帶動(dòng)、共謀發(fā)展。
D、標(biāo)志外形與數(shù)學(xué)無(wú)窮大符號(hào)“∞”相似,寓意公司將不斷做強(qiáng)、做優(yōu),發(fā)展無(wú)止境。無(wú)窮大符號(hào)兩端都留有開口,寓意公司在發(fā)展國(guó)內(nèi)市場(chǎng)的同時(shí),與國(guó)際市場(chǎng)接軌,左右逢源,事業(yè)蒸蒸日上;也表示公司要合法競(jìng)爭(zhēng),與同行及上下游行業(yè)共同發(fā)展。
The LOGO is the most basic symbol of an enterprise, representing its image, culture and philosophy. A good LOGO should be simple, enabling people to associate it with the enterprise upon seeing the pattern. Therefore, the exclusivity, easy identification and memorability of the pattern are of great importance. The logo shown in the following figure is optimized based on the original design concept, with the following implications:
A. The pattern is formed by overlapping the initials "X" and "C" from the pronunciation "XICHENG" of "西誠(chéng)".
B. The design of the logo's shape incorporates elements of automotive electronic circuits and heating modules,
indicating that the company is engaged in automotive electronic control and thermal management systems.
C. The logo resembles two closely interlocked components, symbolizing the company's team spirit: high - level cooperation, full - force collaboration, mutual promotion and joint pursuit of development.
D. The shape of the logo is similar to the mathematical infinity symbol "∞", signifying that the company will continuously strengthen and optimize itself with no limit to its development. Both ends of the infinity symbol are open, meaning that while developing the domestic market, the company will also connect with the international market, be in an advantageous position, and its business will thrive. It also indicates that the company should compete legally and develop jointly with peers and upstream and downstream industries.
二、色彩設(shè)計(jì)
2. Color Design
色彩是視覺(jué)識(shí)別中最重要的因素之一,不同顏色能夠傳達(dá)不同的情感和信息。標(biāo)志由藍(lán)白兩種顏色構(gòu)成,藍(lán)色代表永恒、理智、科技、創(chuàng)新,富有活力,寓意公司生機(jī)盎然;白色代表吉祥、誠(chéng)實(shí),寓意公司富有理想、事業(yè)昌盛。
Color is one of the most important elements in visual identification. Different colors can convey different emotions and messages. The logo is composed of two colors, blue and white. Blue represents eternity, rationality, technology, innovation, and is full of vitality, symbolizing the vibrant vitality of the company; white represents auspiciousness and honesty, symbolizing that the company is full of ideals and its business is prosperous.
西誠(chéng)LOGO的定義
The definition of the logo of Xicheng
一、LOGO設(shè)計(jì)
1. LOGO Design
LOGO是企業(yè)最基本的標(biāo)志,它能夠代表企業(yè)的形象、文化和理念。一個(gè)好的LOGO應(yīng)該簡(jiǎn)單,看到圖案就能讓人聯(lián)想到企業(yè),所以圖案的專有性、易于識(shí)別并能讓人很快記住就顯得十分重要。下圖展示的標(biāo)志,是沿用原有標(biāo)志設(shè)計(jì)思路加以優(yōu)化而來(lái),寓意為:
A、圖案由“西誠(chéng)”讀音“XICHENG”中首字母“X”和“C”重疊而成。
B、標(biāo)志外形設(shè)計(jì)引入汽車電子線路、加熱模塊元素,表示公司從事的是汽車電子控制、熱管理系統(tǒng)。
C、標(biāo)志像兩個(gè)緊密相扣的組件,寓意公司團(tuán)隊(duì)精神:高度配合、通力協(xié)作、互相帶動(dòng)、共謀發(fā)展。
D、標(biāo)志外形與數(shù)學(xué)無(wú)窮大符號(hào)“∞”相似,寓意公司將不斷做強(qiáng)、做優(yōu),發(fā)展無(wú)止境。無(wú)窮大符號(hào)兩端都留有開口,寓意公司在發(fā)展國(guó)內(nèi)市場(chǎng)的同時(shí),與國(guó)際市場(chǎng)接軌,左右逢源,事業(yè)蒸蒸日上;也表示公司要合法競(jìng)爭(zhēng),與同行及上下游行業(yè)共同發(fā)展。
The LOGO is the most basic symbol of an enterprise, representing its image, culture and philosophy. A good LOGO should be simple, enabling people to associate it with the enterprise upon seeing the pattern. Therefore, the exclusivity, easy identification and memorability of the pattern are of great importance. The logo shown in the following figure is optimized based on the original design concept, with the following implications:
A. The pattern is formed by overlapping the initials "X" and "C" from the pronunciation "XICHENG" of "西誠(chéng)".
B. The design of the logo's shape incorporates elements of automotive electronic circuits and heating modules,
indicating that the company is engaged in automotive electronic control and thermal management systems.
C. The logo resembles two closely interlocked components, symbolizing the company's team spirit: high - level cooperation, full - force collaboration, mutual promotion and joint pursuit of development.
D. The shape of the logo is similar to the mathematical infinity symbol "∞", signifying that the company will continuously strengthen and optimize itself with no limit to its development. Both ends of the infinity symbol are open, meaning that while developing the domestic market, the company will also connect with the international market, be in an advantageous position, and its business will thrive. It also indicates that the company should compete legally and develop jointly with peers and upstream and downstream industries.
二、色彩設(shè)計(jì)
2. Color Design
色彩是視覺(jué)識(shí)別中最重要的因素之一,不同顏色能夠傳達(dá)不同的情感和信息。標(biāo)志由藍(lán)白兩種顏色構(gòu)成,藍(lán)色代表永恒、理智、科技、創(chuàng)新,富有活力,寓意公司生機(jī)盎然;白色代表吉祥、誠(chéng)實(shí),寓意公司富有理想、事業(yè)昌盛。
Color is one of the most important elements in visual identification. Different colors can convey different emotions and messages. The logo is composed of two colors, blue and white. Blue represents eternity, rationality, technology, innovation, and is full of vitality, symbolizing the vibrant vitality of the company; white represents auspiciousness and honesty, symbolizing that the company is full of ideals and its business is prosperous.